Volume 7 | Issue - 1 articles in press
Volume 7 | Issue - 1 articles in press
Volume 7 | Issue - 1 articles in press
Volume 7 | Issue - 1 articles in press
Volume 7 | Issue - 1 articles in press
This research study investigates into the multifaceted relationship between social media communication and consumer behavior towards apparel brands. The overarching objective is to comprehensively examine how social media communication intricately influences consumer perceptions and actions within the realm of apparel brands. The study places particular emphasis on the dimensions of awareness, attitude, and interest cultivated through social media, and their subsequent impact on consumer behavior.