ISSN : 2663-2187

Information processing behavior of pea growers and its association with selected independent variables

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Anurag Shankar Singh, N. R. Meena, R. K. Doharey, Abhinav Singh, Vishal Yadav, Brajendra Pratap Singh, Ritesh Singh, Virendra Pratap, Gaurav Kumar, Amrit Warshini
ยป doi: 10.48047/AFJBS.6.10.2024.7322-7332

Abstract

Information processing behavior refers to the handling and curtailing of information received according to the needs of the receivers or it is all that is done to the received information before it is put to actual use. The aim of this research was to investigate how pea farmers gather, interpret, and use agricultural information to inform their decision-making processes. The study was conducted in two specifically chosen districts, Sultanpur and Bhadohi in Uttar Pradesh. The study employed a random sampling method to select two blocks from each district Lambhua and Kurebhar from Sultanpur, and Gyanpur and Suriyawan from Bhadohi. A list of major pea-growing villages was compiled with input from the Revenue and Agriculture departments of these blocks. Subsequently, 20 villages (5 from each block) were randomly chosen. Within each village, 20 respondents were selected using simple random sampling, resulting in a total of 200 farmers per district and 400 respondents overall. The research utilized an ex-post facto research design, focusing on variables that were predetermined and not manipulated during the study. Data were collected using a pre-structured interview schedule. It was found that key methods such as evaluating information from experience and discussing with peers were prominent. Information was commonly stored through memorization and shared within family and social networks, influenced by factors like age, education, and occupation. Overall, the study highlights diverse strategies and influential factors in the information behaviors of pea growers.

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