ISSN : 2663-2187

Investigating Customer Satisfaction, Trust and Confident Level about Digital Payment Apps in the Modern World

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L.R.Veshwanth, Dr. A. Ravikumar
ยป doi: 10.48047/AFJBS.6.12.2024.2671-2681

Abstract

The extensive use of digital payment apps in the current digital era has completely changed how transactions are carried out. But with this change also comes the necessity to comprehend how satisfied, trusted, and confident users feel about these platforms. This study explores the complex relationship that exists in the contemporary world between customer happiness, trust, and confidence with regard to digital payment apps. The goal of this study is to identify the underlying elements that affect users' opinions on these apps by conducting a thorough analysis of user comments, ratings, and reviews. In particular, it looks into the relationship between user happiness and their level of confidence in the dependability and security of digital payment systems. The study also looks at how users' overall pleasure is affected by how confident they are in these apps' usability and functionality. By elucidating these interconnected aspects, this research seeks to provide valuable insights for digital payment service providers, enabling them to enhance user experience, instill trust, and bolster satisfaction in the ever-evolving landscape of digital transactions.

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