Volume 7 | Issue - 1 articles in press
Volume 7 | Issue - 1 articles in press
Volume 7 | Issue - 1 articles in press
Volume 7 | Issue - 1 articles in press
Volume 7 | Issue - 1 articles in press
The purposes of this paper are to 1) create three offline and online marketing channels for the Nakhon Pathom province-based company that caters healthy Chinese dishes, 2) create a business plan and offline and online marketing strategies for the company, and 3) gain knowledge of the value and performance measurement of the company's marketing channels. Entrepreneurs will be able to adapt to the new norm by using the findings from this research to make traditional marketing channels (offline marketing channels) more efficient and to develop online marketing channels that can reach all customer groups and fit the current environment. The process of combining offline and internet marketing channels is known as Omni-channel marketing. Healthy Chinese-dishes Catering enterprises may gain a sustained competitive advantage by building proactive marketing strategy management skills and controlling costs, returns, and break-even points to produce value.