The study examines the influence of AI-CRM on Digital Marketing Strategies. As it is focused on factors such as knowledge management and big data analytics role in online community engagement. The aim of the study is to answer the basic questions related to whether a company is influenced by these changing influences and willing to adopt digital marketing strategies as a tool in its marketing mix. Based on earlier empirical studies, it was shown that these factors are having impact on the digital market. The survey has been performed on a sample of marketers that are working in Asian market of healthcare sector. This can lead to the assumption that company size does not play any role in the adoption of AI in CRM in healthcare industry. Many organizations, regardless of their range, are still invested in digital marketing. On the other hand, previous experts explain that their experiences played a key role in determining the benefits of using the Internet to modify AI-CRM for business purposes. Organizations are actively using AI-CRM in online marketing tools through marketers to evaluate their contribution to the businesses positively. Although it is well explained that product testing significantly increases its acceptance. Knowledge plays a role in explaining the static point from a traditional point of view. Based on the assumed market, both traditional and digital market environments will be taken into account. At the same time, it is necessary to explain how adoption of AI-CRM through online community effect digital marketing strategies.