ISSN : 2663-2187

Smoked Fish Business Marketing Development Model Using the Structural Equation Modelling (SEM) Method

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Dian Islamia Muhtar, Sitti Fakhriyyah2, Hamzah2, Sri Suro Adhawati, Aris Baso, Andi Adri Arief
ยป doi: 10.33472/AFJBS.6.8.2024.875-885

Abstract

This research aims to explore the marketing development model within the smoked fish processing industry in Bone Regency. Carried out November 2023, the study employed the Accidental Sampling method to gather primary data from all consumers making purchases from smoked fish entrepreneurs in Bone Regency.

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