ISSN : 2663-2187

SOCIAL ENGINEERING AND THE POWER OF CYBER TOOLS TO ORCHESTRATE OPINION: THE PRESENT SCENARIO

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Prashant Agarwal
ยป doi: 10.48047/AFJBS.6.7.2024.712-723

Abstract

In the current cyber landscape, the convergence of social engineering tactics with advanced cyber tools has led to a transformative shift in how opinions are influenced and manipulated. This journal delves into the intricate interplay between social engineering techniques and the utilisation of powerful cyber tools, illuminating the present scenario of opinion orchestration in the digital realm. The journal commences by highlighting the profound impact of generative AI, including ChatGPT and large language models (LLMs), on cybersecurity. These AI technologies have become a double-edged sword, presenting both opportunities and challenges for businesses and organisations. While they facilitate creative and analytical processes, they also empower cybercriminals to craft highly convincing social engineering attacks, blurring the lines between genuine communication and sophisticated phishing attempts1 . The journal explores the critical concerns raised by Michael "Siko" Sikorski, CTO and VP of Engineering and Threat Intelligence at Unit 42, regarding the pervasive integration of AI into the cybersecurity landscape. Sikorski's insights underscore the potential for AI-driven social engineering attacks to lower the bar for cybercriminals, making them less likely to be caught due to language inconsistencies. As a result, there has been a notable upsurge in phishing attacks, necessitating heightened vigilance and proactive cybersecurity measures.The journal discusses the vulnerabilities within enterprises arising from the widespread use of artificial intelligence. Companies are urged to ensure employee compliance with AI utilisation and general security policies to prevent inadvertent sharing or leakage of private data. The need for comprehensive employee training to discern synthetic media and the importance of implementing AI-driven security solutions are emphasised to mitigate security exposures effectively.

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