ISSN : 2663-2187

Social Media Analytics and Business Intelligence: Leveraging Management Information System for Competitive Advantage

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Dr.Shyam Maurya,Dr.Utkarsh Anand,Dr. Vivek Shrivastava
ยป doi: 10.33472/AFJBS.6.10.2024.3808-3818

Abstract

In today's ever-evolving business environment, the confluence of social media, analytics, and business intelligence has emerged as a powerful and transformative factor, fundamentally altering the way organizations function and compete. This summary provides an overview of the crucial function that Management Information Systems (MIS) serve in harnessing the potential of social media analytics and business intelligence to attain a competitive edge

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