Biological well- being of their customers are becoming increasingly important for the contemporary organizations. This can be enabled through their CSR activities toward the society and the environment. These activities go beyond profit-making goals and focus on ethical, social, and environmental impacts. Purpose-driven marketing refers to strategies that actively involve and engage the public or consumers in the marketing process and focusing on biological well-being of their customers. This can include user-generated content, crowdsourced ideas, and participatory campaigns that leverage the collective input and influence of the audience to shape and promote a brand or product. The CSR and Purpose Driven Marketing is important to a Company or the Business to Get a Unique value proposition of the company and Optimizes its Brand image. In this new purpose-driven culture, Gen Z leads the way. As of 2020, individuals under 25 years old account for 41 percent of the global population. This digitally native and astute generation is deeply committed to transparency, social care, mental health, and addressing climate change. Moreover, Gen Z possesses a wide range of technological tools like smartphones and social media platforms, which establish them as agile and self-taught catalysts for change. Entities simply cannot overlook the consumption patterns of this generation, as they prioritize causes. The COVID19 crisis has further augmented the demand from this generation for an innovative, globally accountable approach to purposeful business. With each passing day, it becomes increasingly clear that sustainable organizational success cannot be solely dependent on the conventional model of financial affluence. This paper novel attempts to bring innovative purpose driven marketing strategies initiated by marketers and their impact on creating goodwill and achieving customer confidence.