ISSN : 2663-2187

THE PROBLEMS AND OPPORTUNITIES OF WOMEN ENTREPRENEURS

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Dr.P.K.Anjani, Dr.M.S.Kamalaveni, A.Megala
ยป doi: 10.33472/AFJBS.6.10.2024.1164-1169

Abstract

The study's overarching goal is to learn how female business owners can best make use of the limited marketing, production, and financial resources at their disposal to run successful businesses. Descriptive research methodology was used to complete the study. The study's sample size of 100 people was determined through a combination of non-probabilistic and practical sampling techniques, and the study was conducted in Erode County. For the purpose of data analysis, modifications have been made to the ranking methods, the average, the medium, and the straightforward percentage methods. Women business owners valued factors such as easy access to raw materials, sufficient and suitable vehicles, sufficient barns and plots, help with financial matters, and more. It's generally agreed that whenever decisions need to be made, the government and funding organizations should prioritize these considerations. Marketing and sourcing of raw materials for women-owned businesses must receive top priority from the government and other manufacturers, wholesalers, and retailers. By providing extensive aid and increasing opportunities for businesses to enhance their standing in the community, the government and other public organizations can help find solutions to these issues. In conclusion, the study highlighted several issues connected to state aid, including the need for an effective policy to assist small business owners, excessive bureaucracy, a lack of timely guidance and advisory services, and other similar issues.

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