The promotion of sustainable consumption greatly depends on the function that green advertisement plays in raising consumer awareness of environmentally friendly items. These commercials influence consumers' purchase decisions by informing them of the advantages eco-friendly products have for the environment. Green ads successfully emphasize the value of sustainability by utilizing educational information, emotional appeal, and reliable sources. As such, they have a big influence on how consumers think and act, leading them to make more ecologically friendly decisions. The present research looks into how eco-friendly ads might raise customer awareness and promote ecofriendly products. Consumer awareness is the dependent variable, and the independent variable was green advertisements, which had the following components: informative content, emotional appeal, and source credibility. With 185 respondents as the sample size, we investigated how different aspects of green advertising affect consumers' attitudes and actions toward sustainable products. Using statistical analysis and a structured questionnaire, the study discovered that green ads play a major role in increasing consumer awareness of environmentally friendly products. The most significant element in influencing customer impressions was discovered to be informative material in commercials, underscoring the need of factual and instructional messaging. A significant influence was also played by emotional appeals, especially those that evoked feelings of optimism and happiness in relation to environmental conservation. Furthermore, consumer trust and acceptance of the message were highly influenced by the reliability of the advertisement source; higher credibility resulted in increased awareness and a stronger intention to buy eco-friendly items. Benefits those consumers perceived, particularly those related to health and the environment, raised their level of awareness and encouraged them to make environmentally friendly purchases. According to these findings, in order to successfully increase customer awareness and promote eco-friendly products, marketers should concentrate on producing credible, emotionally compelling, and educational green commercials. The study emphasizes how effective green advertising can be in promoting environmentally friendly customer habits and growing the market for environmentally conscious products.