This study aims to analyse the role of digital media in shaping public opinion to win Prabowo-Gibran in the election. The digital platform is one of Prabowo-Gibran's campaign media in narrating and describing his political image and ideals. The technique of writing this article uses descriptive-qualitative with data obtained from document search results. The data analysis technique uses the Miles and Huberman model data analysis technique by analysing the case using agenda setting theory. The Prabowo-Gibran political campaign is an interesting example of how digital media, such as Instagram, can be utilised effectively to gain public support in the modern political context. Through a well-planned strategy, the campaign successfully harnessed the power of social media to reach potential voters, disseminate campaign messages and mobilise support. The use of engaging visual content, strong narratives, and direct interaction with voters have been key to the campaign's success. However, the success of a political campaign depends not only on the use of digital media, but also on the quality of the candidate's political vision, policies, and leadership. Thus, the Prabowo-Gibran political campaign through digital media is an example that illustrates the great potential of information technology in gaining public support in an increasingly digitalised political era. Agenda setting theory states that mass media has the ability to set an agenda, or a list of issues that are considered important by society. In the context of the Prabowo-Gibran campaign, it appears that the campaign actively set their political agenda through digital platforms by selecting issues that they wanted to emphasise and push to the public's attention. They also respond to the agenda set by the media and their political competitors by providing appropriate responses through social media.