The average human attention span has decreased by one-third (33%) in last two decades from 12 seconds in the year 2000 to 8 seconds in the year 2015. According to the study conducted by Microsoft, social media and constant stimulation from smartphones are the important reason for this decline in the attention span. Although this results into decreased productivity, focus and efficiency, the same study by microsoft highlighted that average internet video watch time among users is 2.7 minutes i.e, 162 seconds.This has grabbed the attention of the social media content creator and they started focusing on “short-form videos” or “bite-sized content” generated either by users or by the marketers. With the advancement of new media and internet technology social media platforms paved the way into the lives of people in a more dynamic fashion than any other media form. Short-form videos has also become an integral part of social media platforms. Applications such as Youtube, Instagram and TikTok can be used to disseminate information and knowledge through text messages, photos and video sharing. Shot-form video content became popular through these applications throughout world. According to Zhang, “a short video, in its strictest and traditional sense, is any video that does not exceed ten-minute duration. Video that exceeds the ten-minute limit is already considered long-form”.