This research project delves into the profound impact of emerging trends in influencer marketing on lead generation among consumers within the realm of social media. By scrutinizing the evolving landscape of influencer marketing, the study aims to unravel the intricate dynamics that influence consumer behavior and shape purchasing decisions. Employing a mixed-methods approach, the research seeks to assess the efficacy of various influencer marketing strategies, including the utilization of discounts/coupons, trusted testimonials, and product collaborations, in driving lead generation. Through quantitative analysis and qualitative exploration, the study endeavors to uncover the underlying mechanisms through which influencers wield their influence and facilitate engagement with brands. By shedding light on these phenomena, the research endeavors to provide valuable insights for marketers, businesses, and influencers alike, enabling them to harness the power of emerging trends in influencer marketing to optimize lead generation efforts in the digital sphere. Ultimately, the findings of this study aspire to contribute to the advancement of knowledge in the field of influencer marketing and inform strategic decision-making in an increasingly interconnected social media landscape.