Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
Today, shopping is out of consumer control. There are several factors that directly or indirectly affect people's purchases. People need to be aware of consumer buying behavior (CBB) and the harmful effects that can lead to financial debt and family impact. This paper discusses the various precursors and limitations of compulsive purchases of CBB, as well as the role of anxiety, perception, and motivation in CBB. Comprehensive studies are conducted on factors that may directly or indirectly form the basis of CBB. The antecedents have been divided into two sections: a) compatibility factors and b) incompatibility factors. Factors of concurrence have the greatest impact on CBB, while factors of non-concurrence have the least impact on CBB. The main advantage of this term paper is that it provides other researchers support on shopping addiction, as well as individuals and marketers. The study also highlights the decisive shortcomings and harmful effects of CBB on the social, private, and financial life of an individual. The research presents a theoretic basis for compulsive buying that combines antecedent concepts from earlier research literature work sources in sociology, marketing, psychiatry, and psychology.The latest analysis will contribute to a better overall knowledge of compulsive buying, awareness aboutimpulsive disorder, marketing inferenceas well as direction for future research have also been discussed in the paper.