Nowadays, most people are conscious about hair care and give more importance to the healthy maintenance of their hair. Therefore, people prioritize hair care products that are suitable for their hair type and scalp condition. There are many brands that offer a variety of hair care products such as shampoo, conditioner, serum, hair gel, and hair cream, all of which contribute to the healthy maintenance of hair and scalp. This study involved a mixed-method approach with a primary focus on questionnaire distribution and some with secondary data. The questionnaire was prepared with the help of expert opinions with the sample size of 584. The correlations indicate that these demographic factors do not strongly co-vary with the perceptions and switching behaviors regarding hair care products among Gen Z. The insignificance of these coefficients aligns with the ANOVA findings, reinforcing that demographic variables do not play a critical role in shaping brand perceptions and switching behaviors in this context. ANOVA and post-hoc tests on demographic variables indicated no notable differences in BP and BSB across these demographic groups.