ISSN : 2663-2187

Green banking initiatives; a qualitative approach of commercial banks

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GANDLA ASHWINI, Dr.S. KAVITHA
ยป doi: 10.48047/AFJBS.6.8.2024.2976-2985

Abstract

Green banking initiatives have emerged as a crucial strategy for financial institutions to address environmental concerns while enhancing their sustainability practices. This qualitative study delves into the approaches and perceptions of commercial banks towards green banking initiatives. Through in-depth interviews and content analysis, this research seeks to uncover the motivations, challenges, and strategies employed by commercial banks in implementing green banking practices. The study examines the multifaceted dimensions of green banking, encompassing areas such as sustainable financing, environmental risk management, green product development, and stakeholder engagement. By employing a qualitative methodology, this research aims to capture the nuanced perspectives of bank executives, sustainability officers, and other relevant stakeholders involved in green banking decision-making processes. Key themes explored include the integration of environmental criteria into lending and investment decisions, the development of innovative financial products tailored towards sustainable projects, and the role of regulatory frameworks in shaping green banking practices. Moreover, the study investigates the impact of internal organizational dynamics, corporate culture, and stakeholder pressures on the adoption and implementation of green banking initiatives. The qualitative approach enables a deeper understanding of the complexities and contextual factors influencing the adoption and effectiveness of green banking practices. Ultimately, this study aims to inform policymakers, practitioners, and scholars about the evolving landscape of sustainable finance and the role of commercial banks in promoting environmental stewardship within the financial sector.

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