Purpose: The study explores the applications of AI technologies within eco-friendly HRM frameworks and examines the potential consequences, challenges, and ethical considerations associated with such integration. Findings: The study reveals that AI-driven tools offer opportunities to optimize HR processes, improve environmental sustainability outcomes, and enhance organizational performance. Practical Implications: By understanding the potential applications and consequences of AI in this context, organizations can develop tailored approaches to promote environmental sustainability while effectively managing their human capital. Originality/Value: This study highlights the importance of considering environmental sustainability goals alongside technological advancements in HRM practices, thereby advancing the understanding and providing practical guidance for organizational decision-making. Paper Type: Empirical Research paper