ISSN : 2663-2187

ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN ENHANCING ORGANIZATIONAL PERFORMANCE

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Gajanan Lokdiba Shendge,Sonia Panigrahi, Suprava Sahu , T. Amutha , Sashikala V , Brahma Edwin Barreto
ยป doi: 10.48047/AFJBS.6.7. 2024.2250-2261

Abstract

Businesses that manage their effects on society and the environment in a way that goes beyond profit maximization are said to be engaging in corporate social responsibility (CSR) activities and policies. In addition to enhancing the standard of living for employees, their families, the neighbourhood, and society at large, it entails a dedication to moral behaviour, sustainable operations, and contributions to economic development. CSR has become a vital element in improving organizational performance as companies are realizing the value of being decent corporate citizens. Enhancing organizational performance now heavily depends on the incorporation of charity into company operations. This study explores the complex relationship between CSR and organizational success, looking at theoretical frameworks and empirical data to clarify the ways in which CSR efforts affect important performance indicators. The study emphasizes how strategically significant CSR is for promoting sustainable company practices, strengthening stakeholder connections, and boosting long-term profitability. Investigating the connection between organizational performance and corporate social responsibility in Indian businesses is the goal of this study. Information about the respondents was gathered using 285 questionnaires, each with 36 items. The current study's findings demonstrated a strong positive correlation between organizational performance and corporate social responsibility. For Indian businesses, the current study's findings have significant managerial ramifications. Decisionmakers need to concentrate on developing and implementing an effective corporate social responsibility agenda in order to improve company performance. By establishing sustainable business practices, attracting and keeping consumers, and building a strong corporate reputation, putting such an agenda into action would improve performance outcomes.

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