The e-commerce retail sector faces a growing challenge in implementing circular supply chain management (CSCM) practices. This research investigates the key obstacles hindering the adoption of CSCM within this industry. The study explores factors that influence the success rate of CSCM implementation and examines the potential correlation between effective circular supply chains and a reduction in waste generation. Through a comprehensive analysis, this paper sheds light on the opportunities and complexities of establishing a more sustainable e-commerce landscape.