Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
Volume 6 | Issue -14
Background: It has been known for a long time in psychological study that media like films can persuade people to change their minds and views. But a lot of the study that has been done so far has only looked at the effects on the awareness level. A person's inner mind is strongly affected by what they see in movies. Objective: This study investigates the subconscious influence of toxic cinema elements on young adult’s behaviour. Method:The study employs a mixed-method triangulation approach using both quantitative and qualitative methodologies. I aimed to uncover the nuanced ways in which cinema portrayals influence individuals' subconscious behaviours. In the Quantitative phase, a survey was conducted to a cohort group of young adults, which yielded insights into the prevalence of the influence of toxic elements in cinema on their behaviour over time. This phase was followed by a qualitative phase in which semi-constructed interviews to delve deeper into the personal experiences and understandingof participants regarding the effect of the particular cinematic continent on their behaviour. Results:The findings reveal a complex interplay between exposure to toxic cinematic elements and subsequent behavioural manifestations, highlighting the need for more understanding of media influence, especially at a subconscious level. By integrating qualitative and quantitative information, this study provides an exploration of the subconscious effects of toxic cinematic content on young adults offering insights into both theory and practice in the field of psychology, cinema and law-making bodies of a nation. Conclusion:These findings also have implications for the cinema sensor board committees and are aimed at mitigating the negative impact of toxic cinema content by spreading awareness and implementing measures like mandating the display of static warnings during the toxic scenes of the cinema.